Commercial campaign

Concept, Creative Direction, Edit, Motion Design Direction

Client: Meyer Cookware

We love a good product animation piece, and this is no exception.  
Working directly with client, we directed and animated a series of commercials for the Circulon Ultimum cookware range. Due to the direct relationship, we were able to develop a strategic approach to the narrative in order to best outline the features and benefits of the range. with a great opportunity to build a photo-realistic environment and play with physical dynamics in an exiting and entertaining way.

A great product and client to work for.